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Practices of brand extensions and how consumers respond to FMCG giants’ greening attempts

Published Online: 2022-02-10

Published Print: 2022-11

Authors

Hesse, Andreas https://orcid.org/0000-0001-5796-5207
Bündgen, Karolin

Claren, Saskia

Frank, Sarah
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Text and Data Mining valid from 2022-02-10

Version of Record valid from 2022-02-10
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Article History

Revised: 14 January 2022

Accepted: 19 January 2022

First Online: 10 February 2022

Declarations

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: On behalf of all authors, the corresponding author states that there is no conflict of interest.

Free to read: This content has been made available to all.

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