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A cross cultural comparison of brand love in consumer brand relationships: Is ‘transmissive brand love’ a potential platform for developing brand equity?

Crossref DOI link: https://doi.org/10.1057/s41262-022-00286-6

Published Online: 2022-08-21

Published Print: 2022-09

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Luo, Shanshan https://orcid.org/0000-0002-4173-8728
Hamlin, Robert
Funding

Funding for this research was provided by:

University of Otago
License Information

Text and Data Mining valid from 2022-08-21

Version of Record valid from 2022-08-21
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Article History

Revised: 16 July 2021

Accepted: 26 July 2022

First Online: 21 August 2022

Declarations

:

: On behalf of all authors, the corresponding author states that there is no conflict of interest.

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