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I know that I know nothing: exploring the managerial relevance of recent orientations in brand management research

Published Online: 2022-08-27

Published Print: 2022-09

Authors

Redler, Joern

Schmidt, Holger J.
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Text and Data Mining valid from 2022-08-27

Version of Record valid from 2022-08-27
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Article History

Revised: 27 May 2022

Accepted: 26 July 2022

First Online: 27 August 2022

Declarations

:

: On behalf of all authors, the corresponding author states that there is no conflict of interest.

Document is current