The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Crossref DOI link: https://doi.org/10.1057/s41262-022-00288-4
Published Online: 2022-08-11
Published Print: 2022-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Plotkina, Daria http://orcid.org/0000-0002-9356-3763
Rabeson, Landisoa
Text and Data Mining valid from 2022-08-11
Version of Record valid from 2022-08-11
Article History
Revised: 7 May 2022
Accepted: 26 July 2022
First Online: 11 August 2022
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