Crossmark

The role of transactionality of mobile branded apps in brand experience and its impact on loyalty

Crossref DOI link: https://doi.org/10.1057/s41262-022-00288-4

Published Online: 2022-08-11

Published Print: 2022-09

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Plotkina, Daria https://orcid.org/0000-0002-9356-3763
Rabeson, Landisoa
License Information

Text and Data Mining valid from 2022-08-11

Version of Record valid from 2022-08-11
More Information

Article History

Revised: 7 May 2022

Accepted: 26 July 2022

First Online: 11 August 2022

Free to read: This content has been made available to all.