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Brand management and sustainability: exploring potential for the transformative power of brands

Published Online: 2022-10-20

Published Print: 2022-11

Authors

Golob, Urša

Burghausen, Mario

Kernstock, Joachim

Davies, Mark A. P.
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Text and Data Mining valid from 2022-10-20

Version of Record valid from 2022-10-20
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Article History

Revised: 3 September 2022

Accepted: 5 September 2022

First Online: 20 October 2022

Declaration

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: On behalf of all authors, the corresponding author states that there is no conflict of interest.

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