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Authors
Mir Bernal, Pedro
Pecot, Fabien
Hudson, Bradford
de Barnier, Virginie
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Article History
Revised: 7 October 2022
Accepted: 9 December 2022
First Online: 25 January 2023
Declarations
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: Two of the authors worked as executives and consultants in the hospitality and luxury sectors. They interacted with the Dom Perignon brand and other brands now controlled by LVMH in their capacity as advisors and supervisors of buyers. This occurred several years before the research was conceived or conducted. None of the authors worked for Dom Perignon or LVMH itself.
