Invented corporate heritage brands
Crossref DOI link: https://doi.org/10.1057/s41262-022-00304-7
Published Online: 2023-01-19
Published Print: 2023-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Brunninge, Olof
Funding for this research was provided by:
Jönköping University
Text and Data Mining valid from 2023-01-19
Version of Record valid from 2023-01-19
Article History
Revised: 7 October 2022
Accepted: 9 December 2022
First Online: 19 January 2023