‘Pink is for girls, blue is for boys’ exploring brand gender identity in children’s clothing, a post-evaluation of British retailer John Lewis
Crossref DOI link: https://doi.org/10.1057/s41262-023-00310-3
Published Online: 2023-02-13
Published Print: 2023-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Nash, Jill http://orcid.org/0000-0001-9095-3734
Sidhu, Cindy
Text and Data Mining valid from 2023-02-13
Version of Record valid from 2023-02-13
Article History
Revised: 28 November 2022
Accepted: 9 January 2023
First Online: 13 February 2023
Declarations
:
: All authors declare that they have no conflict of interest.