Brand engagement into self-concept and culture: a literature review for a future research agenda
Crossref DOI link: https://doi.org/10.1057/s41262-023-00312-1
Published Online: 2023-02-22
Published Print: 2023-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Nechaeva, Olga http://orcid.org/0000-0002-0231-915X
Mazzoli, Valentina
Donvito, Raffaele
Text and Data Mining valid from 2023-02-22
Version of Record valid from 2023-02-22
Article History
Revised: 13 January 2023
Accepted: 27 January 2023
First Online: 22 February 2023
Declarations
:
: On behalf of all authors, the corresponding author states that there is no conflict of interest.