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Brand sponsorship effectiveness: how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands

Published Online: 2023-03-28

Published Print: 2023-09

Authors

Moharana, Tapas Ranjan https://orcid.org/0000-0002-5758-9333
Roy, Debashree

Saxena, Garima
License Information

Text and Data Mining valid from 2023-03-28

Version of Record valid from 2023-03-28
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Article History

Revised: 28 January 2023

Accepted: 23 February 2023

First Online: 28 March 2023

Declarations

:

: On behalf of all authors, the corresponding author states that there is no conflict of interest.

Document is current