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Does the impact of corporate brand name changes differ between online and offline channels? The case of McDonald’s China

Published Online: 2023-04-09

Published Print: 2023-11

Authors

Tan, Xiongkai

Zhang, Sha https://orcid.org/0000-0002-1266-8919
Zhao, Hong
Funding

Funding for this research was provided by:

National Natural Science Foundation of China (71772169, 71972175, 72172146)

Fundamental Research Funds for the Central Universities (Y95402AXX2)

China Scholarship Council (202004910235)
License Information

Text and Data Mining valid from 2023-04-09

Version of Record valid from 2023-04-09
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Article History

Revised: 17 December 2022

Accepted: 14 March 2023

First Online: 9 April 2023

Declarations

:

: On behalf of all authors, the corresponding author states that there is no conflict of interest.

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