Self-concept and brand loyalty: Insights from major life events and coping mechanisms
Crossref DOI link: https://doi.org/10.1057/s41262-023-00334-9
Published Online: 2023-07-27
Published Print: 2024-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Toteva, Irina T. http://orcid.org/0000-0003-4762-2301
Savas-Hall, Selen
Hall, Justin R.
Text and Data Mining valid from 2023-07-27
Version of Record valid from 2023-07-27
Article History
Revised: 2 May 2023
Accepted: 13 June 2023
First Online: 27 July 2023
Declarations
:
: On behalf of all authors, the corresponding author states that there is no conflict of interest.