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Beauty and the brands: the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality

Published Online: 2023-08-16

Published Print: 2024-05

Authors

Gilal, Rukhsana Gul

Gilal, Faheem Gul

Gilal, Naeem Gul
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Text and Data Mining valid from 2023-08-16

Version of Record valid from 2023-08-16
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Article History

Revised: 8 May 2023

Accepted: 6 July 2023

First Online: 16 August 2023

Declarations

:

: The authors declare that there is no conflict of interest.

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