Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands
Crossref DOI link: https://doi.org/10.1057/s41262-023-00346-5
Published Online: 2023-12-24
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Rodrigues, P. http://orcid.org/0000-0003-2967-2583
Junaid, M.
Sousa, A.
Borges, A. P.
Funding for this research was provided by:
FCT - Fundação para a Ciência e a Tecnologia, I.P. (UIDB/04005/2020)
Text and Data Mining valid from 2023-12-24
Version of Record valid from 2023-12-24
Article History
Revised: 19 September 2023
Accepted: 15 November 2023
First Online: 24 December 2023