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Transforming a social media influencer’s influential power to followers’ word of mouth and purchase intention: the role of brand attachment, brand credibility, and parasocial relationship

Crossref DOI link: https://doi.org/10.1057/s41262-023-00349-2

Published Online: 2024-01-25

Published Print: 2024-07

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Chen, Ching-Fu

Lu, Hsiao-Han
Funding

Funding for this research was provided by:

National Science and Technology Council (110-2410-H-006-050)

High Education Humanities and Social Science Benchmark Project, Ministry of Education, Taiwan.
License Information

Text and Data Mining valid from 2024-01-25

Version of Record valid from 2024-01-25
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Article History

Revised: 17 September 2023

Accepted: 12 December 2023

First Online: 25 January 2024

Declarations

:

: On behalf of all authors, the corresponding author states that there is no conflict of interests.

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