Crossmark

Harnessing brand authenticity to promote prosocial service behavior

Published Online: 2024-02-10

Published Print: 2024-07

Authors

Lim, Weng Marc https://orcid.org/0000-0001-7196-1923
Malik, Nishtha

Gupta, Sahil

Rai, Himanshu
Funding

Funding for this research was provided by:

Swinburne University of Technology
License Information

Text and Data Mining valid from 2024-02-10

Version of Record valid from 2024-02-10
More Information

Article History

Revised: 25 November 2023

Accepted: 10 January 2024

First Online: 10 February 2024

Declarations

:

: No conflict of interest and no funding received.

Document is current