Crossmark

Better or different? How mimicry by social groups shapes consumers’ preference for differentiated brands

Published Online: 2024-03-12

Published Print: 2024-09

Authors

Jiang, Xia

Deng, Fengyi

Yao, Qing

Yang, Defeng https://orcid.org/0000-0003-0281-3753
Funding

Funding for this research was provided by:

National Natural Science Foundations of China research grant (72302027)

National Natural Science Foundations of China research grant (No.72372057)

Humanities and Social Science Research Project of Chongqing Education Commission (No.22SKGH215)
License Information

Text and Data Mining valid from 2024-03-12

Version of Record valid from 2024-03-12
More Information

Article History

Revised: 31 December 2023

Accepted: 24 January 2024

First Online: 12 March 2024

Document is current