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The power of facial expressions in branding: can emojis versus human faces shape emotional contagion and brand fun?

Published Online: 2024-03-22

Published Print: 2024-09

Authors

Almeida, Pedro

Rita, Paulo https://orcid.org/0000-0001-6050-9958
Pinto, Diego Costa

Herter, Márcia
License Information

Text and Data Mining valid from 2024-03-22

Version of Record valid from 2024-03-22
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Article History

Revised: 22 January 2024

Accepted: 9 February 2024

First Online: 22 March 2024

Declarations

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: On behalf of all authors, the corresponding author states that there is no conflict of interest.

Document is current