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A proposed brand architecture model for UK fashion brands

Crossref DOI link: https://doi.org/10.1057/s41262-024-00358-9

Published Online: 2024-03-14

Published Print: 2024-09

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Rashid, Arooj https://orcid.org/0000-0002-2977-0127
Spry, Louise

Pich, Christopher
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Text and Data Mining valid from 2024-03-14

Version of Record valid from 2024-03-14
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Article History

Revised: 10 January 2024

Accepted: 8 February 2024

First Online: 14 March 2024

Declarations

:

: No potential conflict of interest was reported by the author(s).