A proposed brand architecture model for UK fashion brands
Crossref DOI link: https://doi.org/10.1057/s41262-024-00358-9
Published Online: 2024-03-14
Published Print: 2024-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Rashid, Arooj http://orcid.org/0000-0002-2977-0127
Spry, Louise
Pich, Christopher
Text and Data Mining valid from 2024-03-14
Version of Record valid from 2024-03-14
Article History
Revised: 10 January 2024
Accepted: 8 February 2024
First Online: 14 March 2024
Declarations
:
: No potential conflict of interest was reported by the author(s).