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How can brands mitigate the consequences of negative digital customer experience? Investigating roles of brand attachment, brand community support, and adaptive coping

Crossref DOI link: https://doi.org/10.1057/s41262-024-00363-y

Published Online: 2024-06-03

Published Print: 2024-11

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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