How can brands mitigate the consequences of negative digital customer experience? Investigating roles of brand attachment, brand community support, and adaptive coping
Crossref DOI link: https://doi.org/10.1057/s41262-024-00363-y
Published Online: 2024-06-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Pahi, Sampa Anupurba
Jain, Anuj
Pradhan, Debasis http://orcid.org/0000-0002-2982-7971
Text and Data Mining valid from 2024-06-03
Version of Record valid from 2024-06-03
Article History
Revised: 22 March 2024
Accepted: 8 May 2024
First Online: 3 June 2024
Declarations
:
: We declare that we have no conflict of interest to report.