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When brand cynicism turns into brand hate: the mediating role of brand hate on the relationship between brand cynicism and negative WOM

Published Online: 2024-09-02

Published Print: 2025-01

Authors

Kurtoğlu, Ramazan

Özbölük, Tuğba https://orcid.org/0000-0003-4647-8870
Altın, Behiye
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Text and Data Mining valid from 2024-09-02

Version of Record valid from 2024-09-02
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Article History

Revised: 7 March 2024

Accepted: 13 August 2024

First Online: 2 September 2024

Declarations

:

: The authors declare that they have no conflict of interest.

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