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Unpacking brand co-creation: a single-case study and empirical consolidation of brand co-creation performances following qualitative meta-synthesis

Published Online: 2024-12-02

Published Print: 2025-03

Authors

Brand, Lars

Anderski, Matthias

Ströbel, Tim
Funding

Funding for this research was provided by:

Universität Bayreuth
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Text and Data Mining valid from 2024-12-02

Version of Record valid from 2024-12-02
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Article History

Revised: 8 November 2024

Accepted: 12 November 2024

First Online: 2 December 2024

Declarations

:

: On behalf of all authors, the corresponding author states that there is no conflict of interest.

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