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From service failure to brand loyalty: evidence of service recovery paradox

Published Online: 2025-03-17

Published Print: 2025-07

Authors

Lim, Weng Marc https://orcid.org/0000-0001-7196-1923
Saha, Victor

Das, Manish
Funding

Funding for this research was provided by:

Swinburne University of Technology
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Text and Data Mining valid from 2025-03-17

Version of Record valid from 2025-03-17
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Article History

Revised: 26 January 2025

Accepted: 27 January 2025

First Online: 17 March 2025

Declarations

:

: The authors declare that there is no conflict of interest to disclose.

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