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Does frontline employee friendliness during service delivery still matter in the current era? Revisiting its dimensionality effects on brand outcome

Crossref DOI link: https://doi.org/10.1057/s41262-025-00384-1

Published Online: 2025-03-29

Published Print: 2025-07

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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