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The influence of brand ambassador’s wrongdoing on consumers’ luxury brand desirability: the interplay of attachments, resilience, and empathy

Published Online: 2025-06-28

Authors

Lau, Kong Cheen

Shimul, Anwar Sadat

Phau, Ian https://orcid.org/0000-0002-0759-6092
Funding

Funding for this research was provided by:

Curtin University
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Text and Data Mining valid from 2025-06-28

Version of Record valid from 2025-06-28
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Article History

Revised: 6 March 2025

Accepted: 20 March 2025

First Online: 28 June 2025

Document is current