Crossmark

Welcome, new brand colleague! A conceptual framework for efficient and effective human–AI co-creation for creative brand voice

Published Online: 2025-05-14

Authors

Kirkby, Alexandra https://orcid.org/0000-0003-3665-5386
Baumgarth, Carsten

Henseler, Jörg
Funding

Funding for this research was provided by:

FCT Fundação para a Ciência e a Tecnologia

Office of Information and Resource Management

Hochschule für Wirtschaft und Recht Berlin
License Information

Text and Data Mining valid from 2025-05-14

Version of Record valid from 2025-05-14
More Information

Article History

Revised: 3 March 2025

Accepted: 20 March 2025

First Online: 14 May 2025

Document is current