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The impact of live chat, streamer presence, and suspense on brand recognition in social live streaming services

Published Online: 2025-04-25

Published Print: 2025-07

Authors

Ock, Deokkyung

Hwang, Yongjin

Lee, Seomgyun

Baker, Bradley J.
License Information

Text and Data Mining valid from 2025-04-25

Version of Record valid from 2025-04-25
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Article History

Revised: 6 March 2025

Accepted: 7 March 2025

First Online: 25 April 2025

Declarations

:

: No conflict of interest and no funding received.

Document is current