Crossmark

The effect of self-congruity and perceived sustainable actions in luxury branding

Crossref DOI link: https://doi.org/10.1057/s41262-025-00407-x

Published Online: 2025-07-23

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Ivanauskaitė, Karolina https://orcid.org/0009-0007-0858-6535
Stathopoulou, Anastasia

Valette-Florence, Pierre
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Text and Data Mining valid from 2025-07-23

Version of Record valid from 2025-07-23
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Article History

Revised: 12 March 2025

Accepted: 26 June 2025

First Online: 23 July 2025