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Leveraging moral foundations theory in sociopolitical campaigns: an empirical investigation on how brands can persuade university-affiliated consumers with moral reframing

Crossref DOI link: https://doi.org/10.1057/s41262-025-00411-1

Published Online: 2025-08-22

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Rüger, Theres https://orcid.org/0009-0006-4014-3585
Mücksch, Janek https://orcid.org/0000-0002-1562-0275
Siems, Florian U.
Funding

Funding for this research was provided by:

Technische Universität Dresden
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Text and Data Mining valid from 2025-08-22

Version of Record valid from 2025-08-22
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Article History

Revised: 24 June 2025

Accepted: 9 July 2025

First Online: 22 August 2025

Declarations

:

: On behalf of all authors, the corresponding author states that there is no conflict of interest.

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