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Acknowledging brand shortcomings: the interplay between negative disclosures, brand transparency, brand credibility, and word-of-mouth

Published Online: 2025-09-16

Authors

Sansome, Kate https://orcid.org/0000-0002-2478-8571
Conduit, Jodie

Wilkie, Dean
Funding

Funding for this research was provided by:

The University of Adelaide
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Text and Data Mining valid from 2025-09-16

Version of Record valid from 2025-09-16
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Article History

Revised: 5 August 2025

Accepted: 12 August 2025

First Online: 16 September 2025

Declarations

:

: The authors declare no conflict of interest.

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