What’s in a face? Exploring the democratisation of brand building through faceless marketing strategies
Crossref DOI link: https://doi.org/10.1057/s41262-025-00413-z
Published Online: 2025-09-20
Published Print: 2026-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gopakumar, Sridevi https://orcid.org/0000-0001-6704-6183
Dananjayan, Madhava Priya https://orcid.org/0000-0002-3146-7653
Text and Data Mining valid from 2025-09-20
Version of Record valid from 2025-09-20
Article History
Revised: 24 July 2025
Accepted: 26 August 2025
First Online: 20 September 2025