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Correction to: The Yin and Yang of brand portfolio transformations: how conscientious “lighthouse brands” drive sustainability in organisations

Crossref DOI link: https://doi.org/10.1057/s41262-025-00422-y

Published Online: 2025-11-21

Published Print: 2025-11

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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