Brand equity and corporate social irresponsibility: evidence from an emerging market
Crossref DOI link: https://doi.org/10.1057/s41262-026-00430-6
Published Online: 2026-02-23
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hou, Siyu
Guo, Zhaoyang
Sun, Xiaohui
Text and Data Mining valid from 2026-02-23
Version of Record valid from 2026-02-23
Article History
Revised: 29 December 2025
Accepted: 21 January 2026
First Online: 23 February 2026
Declarations
:
: On behalf of all authors, the corresponding author states that there is no conflict of interest.