The impact of brand experience, service quality and perceived value on word of mouth of retail bank customers: investigating the mediating effect of loyalty
Crossref DOI link: https://doi.org/10.1057/s41264-018-0039-8
Published Online: 2018-02-15
Published Print: 2018-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Mukerjee, Kaushik
Text and Data Mining valid from 2018-02-15
Article History
Revised: 30 October 2017
First Online: 15 February 2018