Perceived risk and the interplay of expert endorsement, corporate image and investment knowledge in mutual fund advertising
Crossref DOI link: https://doi.org/10.1057/s41264-018-0054-9
Published Online: 2018-10-20
Published Print: 2018-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Tong, Suk Chong
Text and Data Mining valid from 2018-10-20
Article History
Revised: 14 October 2018
First Online: 20 October 2018