The impact of the magnitude of service failure and complaint handling on satisfaction and brand credibility in the banking industry
Crossref DOI link: https://doi.org/10.1057/s41264-020-00070-0
Published Online: 2020-03-27
Published Print: 2020-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Shams, Ghazal
Rehman, Mohsin Abdur
Samad, Sarminah
Rather, Raouf Ahmad
Text and Data Mining valid from 2020-03-27
Version of Record valid from 2020-03-27
Article History
Revised: 15 February 2020
First Online: 27 March 2020