Insurance-based marketing (IBM): a prevalent marketing strategy
Crossref DOI link: https://doi.org/10.1057/s41264-021-00090-4
Published Online: 2021-03-01
Published Print: 2021-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Zwier, Sandra
Text and Data Mining valid from 2021-03-01
Version of Record valid from 2021-03-01
Article History
Received: 28 September 2020
Revised: 6 November 2020
Accepted: 4 February 2021
First Online: 1 March 2021