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Practitioners’ perspectives on the marketing strategies in Indian banking sector: a framework for strategy formulation

Published Online: 2022-03-05

Published Print: 2023-03

Authors

Choudhury, Archita Pal

Kundu, Amit

Sarkar, Dev Narayan

Bhattacharya, Arabinda
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Text and Data Mining valid from 2022-03-05

Version of Record valid from 2022-03-05
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Article History

Received: 29 May 2020

Revised: 26 January 2022

Accepted: 27 January 2022

First Online: 5 March 2022

Document is current