Designing for loyalty programme effectiveness in the financial services industry
Crossref DOI link: https://doi.org/10.1057/s41264-022-00158-9
Published Online: 2022-05-25
Published Print: 2023-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Fourie, Sonja
Goldman, Michael
McCall, Michael
Text and Data Mining valid from 2022-05-25
Version of Record valid from 2022-05-25
Article History
Received: 11 October 2021
Revised: 30 March 2022
Accepted: 8 April 2022
First Online: 25 May 2022
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