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Are SMEs relationship seekers or price watchers? Target marketing implications for banks

Published Online: 2022-05-14

Published Print: 2023-09

Authors

Kaur, Manpreet

Singh, Kanwaljeet https://orcid.org/0000-0002-4312-990X
Arora, Sarita
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Text and Data Mining valid from 2022-05-14

Version of Record valid from 2022-05-14
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Article History

Received: 3 April 2021

Revised: 9 April 2022

Accepted: 12 April 2022

First Online: 14 May 2022

Declarations

:

: On behalf of all authors, the corresponding author states that there is no conflict of interest.

Document is current