Exploring the symmetric and asymmetric effects of mobile wallet service experience on brand loyalty in India: evidence from SEM and fsQCA
Crossref DOI link: https://doi.org/10.1057/s41264-024-00280-w
Published Online: 2024-05-23
Published Print: 2024-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kapoor, Ashwarya https://orcid.org/0000-0003-3858-3945
Sindwani, Rajiv
Goel, Manisha
Text and Data Mining valid from 2024-05-23
Version of Record valid from 2024-05-23
Article History
Received: 12 February 2024
Revised: 28 April 2024
Accepted: 5 May 2024
First Online: 23 May 2024
Declarations
:
: The authors do not have conflict of interest to declare.