The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting
Crossref DOI link: https://doi.org/10.1057/s41267-017-0071-2
Published Online: 2017-03-31
Published Print: 2017-10
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Heinberg, Martin
Ozkaya, H Erkan
Taube, Markus
License valid from 2017-03-31
