Psychic distance and performance of MNCs during marketing crises
Crossref DOI link: https://doi.org/10.1057/s41267-018-0187-z
Published Online: 2018-10-23
Published Print: 2019-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Dinner, Isaac M
Kushwaha, Tarun
Steenkamp, Jan-Benedict E M
Text and Data Mining valid from 2018-10-23
Article History
Received: 11 January 2018
Revised: 6 August 2018
Accepted: 26 August 2018
First Online: 23 October 2018