Managerial metric use in marketing decisions across 16 countries: A cultural perspective
Crossref DOI link: https://doi.org/10.1057/s41267-019-00259-z
Published Online: 2019-08-22
Published Print: 2021-10
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Mintz, Ofer
Currim, Imran S
Steenkamp, Jan-Benedict E M
de Jong, Martijn
Text and Data Mining valid from 2019-08-22
Version of Record valid from 2019-08-22
Article History
Received: 28 December 2017
Revised: 13 May 2019
Accepted: 11 June 2019
First Online: 22 August 2019