Brand credibility and marketplace globalization: The role of perceived brand globalness and localness
Crossref DOI link: https://doi.org/10.1057/s41267-020-00312-2
Published Online: 2020-04-09
Published Print: 2021-10
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Mandler, Timo
Bartsch, Fabian
Han, C. Min
Text and Data Mining valid from 2020-04-09
Version of Record valid from 2020-04-09
Article History
Received: 8 September 2018
Revised: 20 January 2020
Accepted: 24 January 2020
First Online: 9 April 2020