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The overarching role of international marketing: Relevance and centrality in research and practice

Published Online: 2021-05-18

Published Print: 2021-10

Authors

Samiee, Saeed

Katsikeas, Constantine S.

Hult, G. Tomas M.
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Text and Data Mining valid from 2021-05-18

Version of Record valid from 2021-05-18
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Article History

Received: 13 December 2020

Revised: 19 March 2021

Accepted: 29 March 2021

First Online: 18 May 2021

Free to read: This content has been made available to all.

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