Foreign languages in advertising: Theoretical implications for language-related IB research
Crossref DOI link: https://doi.org/10.1057/s41267-023-00639-6
Published Online: 2023-07-21
Published Print: 2024-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hornikx, Jos
van Meurs, Frank
Tenzer, Helene
Funding for this research was provided by:
Ludwig-Maximilians-Universität München
Text and Data Mining valid from 2023-07-21
Version of Record valid from 2023-07-21
Article History
Received: 28 March 2022
Revised: 15 May 2023
Accepted: 31 May 2023
First Online: 21 July 2023