Loss or gain? The impact of Chinese local celebrity endorser scandal on the global market value of the endorsed brands
Crossref DOI link: https://doi.org/10.1057/s41270-018-0028-8
Published Online: 2018-02-19
Published Print: 2018-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Zhang, Junzhou
Huang, Lei
Text and Data Mining valid from 2018-02-19
Article History
Revised: 20 November 2017
First Online: 19 February 2018