The marketing analytics orientation (MAO) of firms: identifying factors that create highly analytical marketing practices
Crossref DOI link: https://doi.org/10.1057/s41270-018-0036-8
Published Online: 2018-06-06
Published Print: 2018-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Branda, Anthony F.
Lala, Vishal
Gopalakrishna, Pradeep
Text and Data Mining valid from 2018-06-06
Article History
Revised: 23 February 2018
First Online: 6 June 2018