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The state of marketing analytics in research and practice

Crossref DOI link: https://doi.org/10.1057/s41270-019-00059-2

Published Online: 2019-08-07

Published Print: 2019-09

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Iacobucci, Dawn

Petrescu, Maria

Krishen, Anjala

Bendixen, Michael
License Information

Text and Data Mining valid from 2019-08-07

Version of Record valid from 2019-08-07
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Article History

Revised: 29 April 2019

First Online: 7 August 2019